This National Breast Cancer Awareness Month, renowned jambands and iconic concert venues have joined forces with The American Cancer Society (ACS) in an inaugural Rock The Pink campaign. The campaign is designed to inspire leaders and influencers within the music community to support the Society’s mission to eradicate breast cancer for good.
moe., who have been actively partnering with ACS for breast cancer initiatives for the past two years, looked to fellow musicians and venues to help the cause. Umphrey’s McGee, Goose, the Disco Biscuits, Andy Frasco & the U.N., Pigeons Playing Ping Pong, Kitchen Dwellers, Doom Flamingo, and The Capitol Theatre & Garcia’s are all participating in this year’s meaningful campaign.
Each participant is putting their unique spin on the cause by selling limited-edition merchandise, using pink instruments on stage, sporting pink attire throughout the month, and offering innovative incentives for donations. Every penny collected during this campaign will be donated to ACS, the nation’s largest nonprofit source of cancer research funding.
Breast cancer survivor and Pleasantville, N.Y., resident, Sue Harmon, is an Ambassador for The Capitol Theatre’s Squirrel Squad and has launched her own campaign for Rock The Pink. Harmon is actively assisting The Capitol Theatre and Garcia’s in organizing a series of pink-themed events throughout the month at the beloved venue. She enthusiastically remarked, “Rock The Pink is a dream for me. As a two-time survivor, I know the work the American Cancer Society does saves lives, and I love promoting shows and events at the greatest theatre in the world. Partnering with The Cap and ACS is the perfect culmination of my passions, and I’m thrilled to bring it all together.”
Rob Derhak, moe.’s bass player and a cancer survivor, emphasized the importance of the cause, stating, “The American Cancer Society offered help with so many avenues that I didn’t know existed, which made me realize how important the organization is. They offer support for people who may not have that team in their corner.”
Breast cancer has become the most commonly diagnosed cancer worldwide among females, surpassing lung cancer in 2020. However, the death rate from breast cancer has dropped by an impressive 41 percent from 1989 to 2018. This decline can be attributed to earlier detection through increased awareness and mammography screening, as well as advances in treatments. Currently, the U.S. boasts over 3.8 million breast cancer survivors, including those who have completed treatment and those still undergoing it.
Barb Romeu, Director of the American Cancer Society, expressed gratitude to moe. and their collaborators, saying, “We are grateful to moe. for continuing to support this cause and for recruiting friends to join this year. They are making an impact in the lives of cancer patients and their families.”
Since its inception, the annual ACS program has successfully raised more than $40 million towards the fight against breast cancer and the Rock The Pink campaign promises to further its legacy of support and awareness.
Additionally Limited Edition Rock The Pink moe. Merchandise launched at 10 a.m. ET today (Sept. 29). Learn more and see merch here.
Find more information and a full list of donation options here.