Carlos Santana has launched a new coffee company, ‘The Carlos Santana Coffee Company.’ The legendary six-string master announced that the company’s mission is two-fold: “to serve fans and friends around the world the most divine and meaningful cup of coffee while helping children in need throughout the world through his The Milagro Foundation.” (Quote via press release.)

A portion of all sales from the new company will be donated to Santana’s Milagro Foundation, which the guitarist founded in 1998 “the mission of helping young people, especially in underprivileged communities both across the globe and here in the U.S.”

“We believe that life is a miracle and that children everywhere deserve the opportunity to lead safe, healthy and educationally creative lives,” Santana said, via press release. “It is an honor to partner with Icon Global Coffee and with each cup of coffee, make a significant difference in the world. And as we say ‘Wake up and smell the future!’”

Santana partnered with the Icon Global Coffee Company to kick off the company. “All of us at Icon Global Coffee Company are humbled and proud to partner with Carlos Santana, his family and the entire organization as well as The Milagro Foundation,” said Icon Global Coffee Company CEO Greg Ousley via release. “Coffee is a global business and touches and impacts billions of people’s lives each day. Carlos is a global ambassador of peace, unity and divinity. Together we will all make a difference, spread hope and create positive change. Through support of The Carlos Santana Coffee Company, fans, followers and friends can have “Coffee with Carlos” and we can change the world together.”

Santana also shared a video announcing the new brand. Watch it below!

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