Since its inception in 2002, Bonnaroo has been in the hands of lead production company Superfly Entertainment, in one way or another.
In recent years, however, Superfly’s influence has waned; Live Nation bought a controlling ownership stake of the festival in 2015, and as per a new report, starting in 2020, Superfly will no longer be involved at all.
According to Billboard, Live Nation “has told minority owners in Bonnaroo that it plans to exercise a buyout clause in the agreement to purchase the rest of the festival… The transaction will take place before next year’s festival and effectively ends Superfly’s role as festival producer.”
Going forward, Superfly remains the owners and operators of other ventures like California’s Clusterfest and Outside Lands festivals.
Live Nation – on the other hand – adds Bonnaroo to its ever-growing portfolio of live events, including Austin City Limits Music Festival, Lollapalooza, Electric Daisy Carnival and more.
This year’s sold-out Bonnaroo was held from June 13-16, 2019. It featured headlining sets by Phish, Childish Gambino, Post Malone, Odesza and The Lumineers.
Watch Superfly co-founders Kerry Black, Rick Farman, Rich Goodstone and Jonathan Mayers discuss their origins and work style at the 2018 Relix Live Music Conference below: