Ice cream innovators and longtime Phish fans Ben & Jerry’s have introduced a new flavor inspired by the band, dubbed Phish’s It’s Ice Cream
The new flavor, available in Scoop Shops now, contains caramel malt ice cream with almond toffee pieces, fudge fish and a caramel swirl (according to B&J’s, this was also one of the original possible concepts for Phish Food). This marks the third Phish flavor for Ben & Jerry’s, who also released their limited flavor Freezer Reprise around the band’s Baker’s Dozen run last year, along with longtime staple Phish Food.
It’s Ice Cream was created in honor of the 21st anniversary of Phish’ WaterWheel Foundation. Ben & Jerry’s is also offering an array of merchandise around the flavor announcement, including a It’s Ice Cream print from longtime Phish poster artist Jim Pollock (see below). All proceeds will go to WaterWheel.
And to celebrate the birth of a new flavor, let’s relive Phish’s massive “It’s Ice” from their Baker’s Dozen run at Madison Square Garden: