A look at the first Bonnaroo in 2002
Select performances at Bonnaroo will be webcast live on YouTube beginning on Thursday, June 11. The announcement was made via a YouTube video recorded by Michael Franti & the members of Spearhead while in New York City last week.
In related news, Jeff Cuellar, director of marketing and business development for Bonnaroo co-producers AC Entertainment, recently sat down with writer Amy Jacques for an interview in Public Relations Tactics. Cuellar discussed PR’s role in building the Bonnaroo brand, the festival’s roots in the jamband scene and what is in store for Bonnaroo 2011. The interview is now available online.