The Dead is getting interactive on its high-profile reunion tour. Fans who text the number 50505 with the word Dead in the message will receive news, tour updates and ticketing information on their mobile devices. The group has also launched a comprehensive On the Road section profiling The Deads history with all the venues and cities the group will visit this spring. In addition, director Justin Kreutzmann and producer Jay Blakesberg have made a new behind the scenes video about The Dead based around the song Till the Morning Comes available online.