Luck Presents has announced the lineup for their upcoming virtual cannabis convention, Luck Summit: Planting the Seed. Willie Nelson himself will deliver a keynote address, as well as Steven Hawkins of the United States Cannabis Council. Programming for the virtual event will begin on Apr. 26 and conclude on Apr. 29, Nelson’s birthday. The event will benefit HeadCount‘s Cannabis Voter Project.

The event will also feature musical performances from Marcus King and Devon Gilfillian, among others. Planting the Seed will also include conversations with Beto O’Rourke, Tommy Chong and many more.

Singer-songwriter Nathaniel Rateliff will serve as the host for Planting the Seed. According to a press release, “the multi-day virtual summit seeks to destigmatize, educate, and promote cannabis culture in an informative and entertaining way.”

“During the summit, Luck and fellow cannabis-advocate partners will showcase the cannabis plant through its many lenses including history, science, entertainment, and culture,” continued the release. “In addition to panel discussions and keynote speakers, attendees will be treated to musical collaborations, comedy sketches, cooking demonstrations, health-focused activities, and more.”

“I think people need to be educated to the fact that marijuana is not a drug. Marijuana is an herb and a flower,” Nelson said in a statement. “God put it here. If He put it here and He wants it to grow, what gives the government the right to say that God is wrong?”

Luck Presents partnered with HeadCount’s Cannabis Voter Project, which is the beneficiary for the convention; all ticket proceeds will be donated to the project. The initiative “informs, registers and turns out voters who are interested in cannabis policy.”

For more information and to purchase tickets to Planting the Seed, head to or click here.