In the wake of the COVID-19 outbreak and the halt of live music as we know it, promotion and ticketing mammoth Live Nation – which also owns Ticketmaster – is reportedly exploring alternative options such as livestreamed shows without audiences as well as drive-in events.

“Whether it’s in Arkansas or a state that is safe, secure and politically is fine to proceed in, we’re going to dabble in fanless concerts with broadcasts, we’re going to go and do reduced capacity shows because we can make the math work,” Live Nation President/CEO Michael Rapino said on a recent investor earnings call. “There are a lot of great artists that can sell out an arena, but they’ll do 10 higher end smaller theaters or clubs. We’re seeing lots of artists chomping to get back out once it’s safe.”

Since coronavirus has taken the music industry offline, Live Nation stock has experienced a 48% drop, and the company has enacted sweeping salary reductions, furloughs and hiring freezes.

“It’s important for us to keep doing drive-in concerts, which we’re going to test and roll out, which we’re having some success with, fanless concerts which have great broadcasting opportunities, reduced capacity festival concerts, which could be outdoors, could be in a theater, could be in a large stadium floor where there’s enough room to be safe. We have all of these plans in place depending on the market and where that local city may sit in their reopening phases,” Rapino added.

Read the whole report via Rolling Stone here.