Warren Haynes, Skrillex, former Grateful Dead manager Rock Scully and more will participate in the 10th annual Billboard Touring Conference’s Keynote Case Study, which will examine the Grateful Dead’s impact on contemporary touring across a variety of genres. The panel will be moderated by Paradigm agent Jonathan Levine.
As record sales have fallen dramatically over the past few years, plenty of modern artists have come to see the benefits of the Grateful Dead’s touring model. The band pioneered the the use of alternating setlists, live recordings, community communication, direct-to-fan ticketing and plenty of other tactics that have become more common in the digital age. In recent years, many have come to realize that the Grateful Dead were pioneers of business, as well as music. A few books have even been written on the subject, including David Meerman Scott’s Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band In History.
While the idea of Warren Haynes and Skrillex teaming up to talk about the Grateful Dead might sound completely insane, it makes sense when you take into account the fact that Skrillex, like many of his contemporaries, has made a name for himself on the road. As studio releases have become less and less viable as a source of revenue, more acts like Skrillex have found the bulk of their commercial success in the live arena. The producer’s agent, AM Only’s Lee Anderson (who will also take part in the panel), actually got his start booking funk and jamband shows.
The 10th annual Billboard Touring Conference will take place at the Roosevelt Hotel in New York City on November 13 and 14. In related news, Pink Floyd co-founder Roger Waters will do the event’s Keynote Q&A.