Marcus King has entered the cannabis arena. The Grammy-nominated musician is the latest addition to RYTHM’s Artist Series, introducing his new strain, dubbed Carolina Honey, available now exclusively at RISE Dispensaries in Illinois and Massachusetts. 

The primo launch arrives just before King’s impending Rick Rubin-produced Mood Swings release, slated for April 5. The forthcoming set of music serves as an ideal sonic compliment while enjoying the Indica-dominant product. “Carolina Honey is an easygoing strain that hits mellow and sugary,” King offered via press release. 

“It offers you a taste sweet as the honeysuckles growing ‘long side the Blue Ridge mountains in my home state of South Carolina and a laid-back high that’s finer than a Southern sunset,” King continued, conjuring a southern-tinged description that evokes a similar essence to the sound and experiences that he invites the listener on. 

King’s RYTHM partnership is more than just a celebrity endorsement. It aims to serve as a thoughtful amalgamation of creative minds and true cannabis connoisseurs, generating a strain that speaks to the individual’s purest form of artist identity. 

Learn more about the RYTHM’s Artist Series.