photo Credit: Jason Galea

Today, Australian rock band King Gizzard & the Lizard Wizard penned a seven-figure deal with American soft serve ice cream and fast food chain Dairy Queen. 

The new menu item dedicated to the Melbourne outfit–comprised of Stu Mackenzie, Ambrose Kenny-Smith, Cook Craig, Joey Walker, Lucas Harwood and Michael Cavanagh–is The King Blizzard & the Blizzard Blizzard, which is made up of three regular ‘ol blizzards in a triple XL cup. 

The idea for the partnership came after Mackenzie was in the studio and got brain freeze from a blizzard, during which he wrote three songs.

“The pain was seething but only lasted a few minutes,” Mackenzie said in a press release. “Sadly, after it subsided, the inspiration passed too. I felt like we could’ve tracked at least two more, but alas, my cup was empty. I couldn’t stop thinking, what if there was more Blizzard so I reached out to [Dariy Queen CEO] Troy Bader.”

“After hearing from Stu, I slapped my forehead and thought, ‘Why didn’t I think of that?’” added Bader. “We have so much damn ice cream, I AM THE QUEEN OF DAIRY.”