AEG Live has completed a deal to partner with Bowery Presents, as detailed in The New York Times.
The move means that AEG, which already operates high-level festivals like Coachella, Panorama and Desert Trip, will now do business at many of New York’s music venues including the Bowery-operated Bowery Ballroom, Mercury Lounge, Terminal 5, Rough Trade, Music Hall of Williamsburg and the newly opening Brooklyn Steel.
“The Bowery Presents and AEG Live share a passion and commitment to delivering the best music experiences to fans,” AEG Live Chairman Jay Marciano said in a statement.
Bowery Presents partner Jim Glancy added: “When we started looking at how AEG Live has partnered with other independent promoters, it gave us the confidence that AEG Live will allow us to not only run The Bowery Presents autonomously and stay true to our entrepreneurial spirit, but increase our reach within our existing markets and expand our horizons for future growth.”
AEG’s partnership with Bowery comes shortly after competitor Live Nation bought a majority stake in Founder’s Entertainment, which operates Governors Ball (among many other entities).