The Green Bay Packers stadium Lambeau Field in Green Bay, Wis., has launched a new program for fans in recovery named Section Yellow. NBC’s TODAY ran a segment early this week detailing the program and shared that the project’s founder was inspired by the jambands by efforts of fans of jambands like the Phish and the Grateful Dead.

The Section Yellow project was co-founded by John Plageman, a recovering alcoholic and a fan of both the Packers and the aforementioned bands. In an interview with Wisconsin Public Radio, he shared he felt a significant challenge with his sobriety when Phish announced their reunion shows at the Hampton Coliseum and that the concert environment may threaten his strides. However, he found The Phellowship, a collective of Phish fans in recovery who gather under a yellow balloon at shows, hold 12-step meetings and create an atmosphere supportive of their choices. Plageman went on to volunteer with The Phellowship years later.

The yellow balloon gatherings have taken place since the early 1980s with the Grateful Dead tour’s Wharf Rats, and today they’re around at an array of events, including Umphrey’s McGee’s Much Obliged, Bonnaroo’s Soberoo, The String Cheese Incident’s The Jellyfish and more.

According to Plageman, the idea of extending the yellow balloon to Packers games came to him while attending a show at East Troy, Wis.’s Alpine Valley Music Theatre. While it’s notable that 14 NFL teams have established alcohol-free seating sections, Lambeau Stadium’s Section Yellow is the first to have an area designated for support for fans who don’t consume alcohol.

“Section Yellow is not anything about abolishing or saying no to drinking,” Plageman shared in the NBC segment. “We just want to give a safe area for people that are sober.” He went on to add,” “We are in a stadium that holds up to 82,000 people and probably 80,000 of them are consuming some beverage that contains alcohol, so we want [the 2,000] to know that they’re not alone.”

Watch the entire TODAY segment on Section Yellow below.