MGMT have unleashed a new music video for their single “Bubblegum Dog” off their upcoming album, Loss of Life. Directed by Tom Scharpling and Julia Vickerman, the visually arresting production pays homage to iconic alternative-rock videos of the bygone era.

The video stars Andrew VanWyngarden and Ben Goldwasser in a lighthearted and nostalgic setting. Hanging by a faux fire, sporting cowboy hats, and delivering a performance that would fit right in on MTV Unplugged, the duo embraces the spirit of the ’90s with cheeky homages, including soul patches. Actor Mark Proksch, recognized for his roles as Colin Robinson in What We Do in the Shadows and Nate in The Office, adds an extra layer of delight with a cameo appearance.

Vickerman and Scharpling, in a joint statement, revealed the creative vision behind “Bubblegum Dog.” They saw the video as an opportunity to blend the charming, do-it-yourself, surreal, cardboard craft aesthetic reminiscent of shows like Yo Gabba Gabba and The Mighty Boosh with the ultra-serious grunge videos on MTV that shaped their youth. The directors aimed to juxtapose the heavy, brooding angst of the grunge era with the absurd and childlike fun associated with classic children’s shows.

The directors commended VanWyngarden and Goldwasser for their comedic prowess, expressing excitement at the duo fully embracing their acting roles. They lauded the musicians for their willingness to experiment with various wigs, costumes, personas, and facial hair, contributing new ideas throughout the creative process.

Watch the video for “Bubblegum Dog” below.