As bands continue to seek out new revenue sources, they often look to other successful initiatives within the entertainment industry. One potential opportunity has been suggested by the success of Pokémon branded beverages such as Squirtle Soda. This refreshing drink is infused with just the right amount of the Kanto-based species in its pre-Wartortle form to provide an energy boost for trainers and traders on the go.

Due to the voluminous sales of Squirtle Soda, a number of artists have taken notice and created their own signature liquids which they’re offering for sale exclusively at live performances across the globe. However, for reasons unknown, these efforts have failed to generate similar enthusiasm. Australia’s King Gizzard & the Lizard Wizard have discovered that U.S. consumers are notwilling to sip their Whiz Water.

Similarly, despite Umphrey’s McGee’s vast following, while the band’s concert staple “Miss Tinkle’s Overture” regularly elicits a spirited crowd response, thirsty fans have proved surprisingly disinterested in the group’s Tinkle Broth.

Pigeons Playing Ping Pong have taken a different approach, opting to market a diet beverage. To underscore this point, PPPP is using half of its acronym in the name, yet their Flock has been reluctant to guzzle any PP Juice.

Surprising new polling data indicates that dehydrated music enthusiasts find these offerings “kind of gross.”

Meanwhile, on the festival front, an unnamed event is reportedly prepared to market a liquid refreshment to early arrivals with the working title You’re In!

When Los Angeles-based entrepreneur Jackie Treehorn, was asked about the future of such initiatives and whether he would continue to fund them, he offered the curt response, “Depends.”