Well-known music nonprofits HeadCount and Global Citizen have teamed up for “a nonpartisan multi-year partnership” to raise awareness and get music lovers ready to vote in November and beyond.
Clearly, COVID-19 has impacted voter registration. In a press release, both organizations cite a recent USA Today study that reveled the number of new voters in 11 states decreased by 70% in April of 2020 as compared to April 2016. Similarly, other states are down as much as 50%.
Explained HeadCount Executive Director Andy Bernstein, “It has never been more important to find ways of meeting people where they are to register them to vote. So many of us are turning to entertainment and pop culture as a way to deal with these uncertain times, and because of this historic partnership, HeadCount and Global Citizen will be able to leverage the power of artists and music to reach new voters. We’re proud to marshal our teams together in the critical work of engaging young people in our democratic process.”
Many may recognize the Global Citizen brand from their star-studded concert fundraisers – 2019’s New York City edition included Queen + Adam Lambert, Carole King, Alicia Keys and more.
HeadCount – on the other hand – is known for touring alongside a variety of acts (including Ariana Grande and Dead & Company) to mobilize fans and make voter registration easy.
Adds Hugh Evans, Global Citizen CEO: “America’s influence in the world — to tackle pandemics, address climate change, and pursue opportunity for all — is fundamental to achieving Global Citizen’s vision of a world free from extreme poverty. Right now, voter registration is at historic lows given that COVID-19 has prevented young people from registering in their local communities, at live events or the DMV. Global Citizen is proud to be joining forces with HeadCount. Our work together will help ensure the voices of America’s youth are heard on election day.”