On Mar. 26 at 8 p.m. ET, Dave Matthews will perform a 30-minute set for Verizon’s new Pay it Forward Live streaming entertainment series. Matthews will be the first performer for the series.
The weekly streams will include “music, gaming, comedy and more.” (Quote via press release.) The program was started in an effort to support small businesses affected by COVID-19.
“The 30-minute performances, where artists will create intimate concerts from their homes, will give viewers a way to connect during this time of social distancing and a way to support their favorite small business now,” read a press release. “The concerts will stream live at 8:00 p.m. ET on Twitter @verizon and on Yahoo Entertainment. Additional artists and partners will be announced at a later date.”
“Understanding the toll of closing their doors to help fight the spread of the COVID-19 virus, Verizon will donate $2.5 million to Local Initiatives Support Corporation (LISC), a national nonprofit that has invested $20 billion to fuel economic opportunity for people and communities across America,” continued the press release. “Over the course of the series, all viewers who tune in will be encouraged to tag their favorite local businesses and make a purchase in advance for when the crisis is over and the businesses reopen. As consumers engage, Verizon will unlock an additional $2.5 million in funds, bringing the total donation to a potential $5 million.”
“Small businesses are being impacted in extraordinary ways as we all fight against the spread of COVID-19,” said Chairman and CEO of Verizon Hans Vestberg via press release. “These companies provide employment opportunities, goods, services, and gathering places that are the soul of local communities. The funds from Pay it Forward Live will help ensure these businesses survive this unprecedented time while also giving consumers the opportunity to do what they can now to show support.”