In late June, an ex-Gibson employee leaked a strange video of hundreds of Firebird X guitars being destroyed by the company itself.
The brand new guitars were allegedly fresh out of their packaging (you can see their boxes in the distance), and according to the ex-employee, named BJ Wilkes, they were destroyed in an effort to combat poor sales.
“[Gibson’s new investors] were trying to clean up the mess before the end of the fiscal year,” he explained in an interview with The Guitologist. “Gibson literally could not sell these guitars and they were on the books.”
The company responded to the video in an official statement, saying, “The Firebird X destruction video that surfaced months ago was an isolated batch of Firebird X models built in 2009-2011 which were unsalvageable and damaged with unsafe components. This isolated group of Firebird X models were unable to be donated for any purpose and were destroyed accordingly.”
As for why the guitars couldn’t be donated to schools or nonprofits, Wilkes said the reason was two-fold: the technology in the guitars was wonky and “based on Windows 98 or something,” but moreso the company’s culture dictated any instruments with even the smallest defect were not to be shared with the world.
“Under [former CEO Henry Juszkiewicz], nobody was allowed to [donate guitars] for the fear of losing their job — that’s firmly ingrained in the company now,” he said. Later adding, “I’ve seen them take, daily, 10, 20 ES guitars that were painted and ready to go, and just cut them up because there was some teeny-tiny little blemish.”
However, this hasn’t been the first roadblock for Gibson HQ. In February 2018, news broke that the company was facing bankruptcy. Since then Gibson has worked on “monetizing assets” to refinance the struggling guitar brand.
Watch the video of the guitar destruction below:

4 Comments comments associated with this post
Bill
August 6, 2019 at 3:41 pmyou telling me every single one of those nuts, bridges, necks and pickups were defective? couldn’t donate any components? this type of waste is appalling.
azphil
August 2, 2019 at 1:16 pmThey should have had them plugged in
Calling Bull onthe big guys
August 2, 2019 at 11:04 amThat statement from Gibson is a total load of PR BS to cover their ass. This type of stuff happens all the time and Gibson sends out an uncountable number of Guitars to retailers with defects. My previous local guitar shop used to send back almost half of the Gibsons they received because they werent up to snuff. It’s common practice for major retailers and manufacturers to just dump perfectly workable gear, to make room for new stuff. They would rather sell product at full retail than offering big sales on things they cant sell, hence it gets destroyed or tossed in the dumpster.
Good for Gibson
August 2, 2019 at 10:58 amSounds like a bitter asshole ex-employee. We need more companies like this with rigorous quality control standards rather than lets churn them out regardless and hope no one complains…