At today’s Relix Live Music Conference at Brooklyn Bowl, HeadCount co-founder Andy Bernstein revealed that his voter registration and community organizing non-profit has teamed with tea company Celestial Seasonings to create two new Phish and Grateful Dead-themed teas that will be given out for free at certain stops during Phish and Dead & Company’s summer tours, with which HeadCount will be traveling.
Bernstein noted that he was introduced to the Chief Marketing Officer for Celestial Seasonings, who happens to be a fan of Phish and had the idea for two teas: Ginseng Sullivan (named after the Phish-covered tune by Norman Blake) and Ramble on Rose (after the Dead song).
“This is what makes voting fun,” Bernstein tells Jambands.com. “Anyone who comes to our booth to register to vote or sign up for election alerts will receive something really cool and collectable.”
HeadCount was also able to team with noted poster artists Jim Pollock and AJ Masthay to create the art for the two teas, which Bernstein says will be given out during Phish’s annual run at Dick’s Sporting Goods Park in Colorado and at their Curveball festival, and at Dead & Company’s stops in Boulder and at Lockn’ Festival. “It’s representative of what makes our community great,” Bernstein says of the partnership with Pollock and Masthay. “We all help each other out.”
Below, see a recent Instagram post from Masthay that may be a part of his art contribution to the project (note the HeadCount hashtag).
Bernstein calls Celestial Seasonings “the original hippie company” and notes that their CMO admired Ben & Jerry’s own social efforts in the music community and wanted to add Celestial Seasoning’s voice to the conversation after their years of environmentally conscious work.
Bernstein adds, “And also the fact that the guy was a Phish fan didn’t hurt.”