November 7 marks the 17th annual Learn to Homebrew Day for the American Homebrewers Association, and Kyle Hollingsworth wants you to participate.

The String Cheese Incident keyboardist has released a promotional video for AHA and their special day in which he gives encouragement to potential homebrewers while showing some multi-instrumental chops and hanging out with brewery friends like “Hot Dog Guy.” Watch the video below.

Connecting his work in SCI with his hobby, Hollingsworth says, “as a musician, I spend a lot of creative energy performing and writing songs, and I like to extend this creativity to my brewing process with adventurous recipes and styles.” Learn more at AHA’s website.

Hollingsworth will also continue to spread the gospel of beer and homebrewing with his Lebrewski Cruise in March.