HeadCount is leading the charge in what looks to be the largest social media-driven voter registration campaign yet initiated. NVRD was established to help make voting easier and more universal. In 2008, 75 million Americans eligible to vote didn’t, many because they weren’t registered.
To mark the inaugural National Voter Registration Day a variety of artists have pledged their support and are pushing out the voting message through social media. A gallery of familiar faces encouraging you to participate is available on our sister site Relix.com.
In addition, Dave Matthews Band have reworked the video for their new single “Mercy” to include a special message from Dave Matthews about voting and an embedded link to HeadCount.org’s voter registration page.